Strategic planning Develop and execute targeted campaign strategies and action plans directed at politicians, community groups, the media, special interest groups, and opponents. Polling and market research Evaluate the landscape to assess project vulnerability through surveys, demographic, and political histories, media searches, and use of proprietary databases. Identify key pressure points. Grassroots coalition building Organize local campaign groups, create advocacy, build coalitions, and identify and neutralize opposition. Orchestrate public events Devise appearances at public gatherings, community meetings, public hearings, and local and regional government meetings. Message development Generate video, slide, and other briefing materials, as well as media packs and print advertising. Production of collateral Create print pieces, campaign pin